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Author name: Neil Patmore

Neil Patmore is a freelance WordPress web designer, SEO consultant and AI search visibility consultant helping established businesses improve websites, search visibility and enquiries.

Website Structure That Improves Conversions

Why Website Structure Matters More Than Design (And Why You Need Both) There’s a point in every website project where the focus shifts. It usually goes straight to design. Colours. Layouts. Fonts. “Make it look good.” And that’s fair enough. Nobody wants an ugly website. But here’s the problem. If you start with design before

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