WordPress websites for established businesses that need more useful enquiries
Web Design That Turns Clicks Into Customers
Conversion-focused WordPress web design that gives visitors a clear reason to trust the business, understand the offer and take the next step.
30 years’ experience across web design, WordPress, SEO and conversion-focused website work.
A business website should explain, reassure and guide
A polished design is useful, but the commercial job is clearer than that. The website should help the right visitor understand the business, trust what they are seeing and move towards an enquiry without unnecessary confusion.
I design and build WordPress websites for established businesses that need a stronger first impression, clearer service pages and a more useful route from visit to enquiry.
The work covers the structure, content flow and the build itself
Every project is shaped around the business, audience and actions the website needs to support.
Web design work can include
- Page planning and conversion-focused layout
- WordPress design and responsive development
- Service-page structure and content flow
- Contact forms, calls to action and enquiry routes
- Basic SEO foundations for headings, metadata and internal links
- Launch checks and practical handover
A better website should improve
- The speed at which visitors understand the offer
- Credibility and confidence in the business
- Mobile reading and enquiry journeys
- The clarity of services, proof and next steps
- The technical and content foundations for ongoing SEO
- The business’s ability to update and extend the site sensibly
The aim is not to promise a fixed number of enquiries. It is to remove avoidable friction and give the website a clearer commercial job.
Website packages provide a starting point for scope and budget
The final proposal depends on page count, content, functionality, migration needs and how much planning is required.
Essentials Website
From £1,800
For an established small business that needs a focused professional website with the right foundations.
- Core page planning and build
- Responsive WordPress setup
- Contact form and CTA setup
- Basic SEO foundations
Growth Website
From £2,880
For a business that needs deeper service content, clearer conversion flow and a more complete website.
- Expanded page structure
- Service-page planning
- Conversion-focused layout
- SEO and content-structure guidance
Premium Website
From £3,600
For a business that needs a more substantial site with stronger proof, content depth and enquiry journeys.
- Deeper planning and structure
- More comprehensive service content
- Trust and evidence sections
- Launch support and refinement
Bespoke website projects are quoted separately where custom functionality, complex migration, ecommerce, integrations or a larger content requirement sits outside these starting packages.
Clear boundaries prevent a website project turning into unlimited marketing support
Normally included when agreed
- Discovery and page-structure planning
- Responsive WordPress design and development
- Agreed content population and service-page flow
- Forms, calls to action and basic launch checks
- Defined review rounds and recorded changes
- Practical advice on care, hosting, SEO and next steps
Not included automatically
- Unlimited copywriting, photography or brand development
- Unlimited revisions or new pages added after scope approval
- Ongoing SEO, content production or paid advertising
- Hosting, care plans and support after launch
- Paid plugins, licences, stock assets or third-party services
- Formal accessibility, security, legal or compliance certification
If an existing website was built quickly with AI tools and the main problem is instability, broken functionality or poor maintainability, the AI Website Repair service may be a better first step than commissioning a full rebuild.
Published projects provide stronger evidence than anonymous praise
These case studies show broader website, WordPress and SEO delivery. They demonstrate the type of commercial thinking and implementation that supports a web design project, but they do not guarantee the same result for another business.
Jet Washing Farnham
A local-service website project focused on clearer services, stronger enquiry paths and a professional platform that supports ongoing visibility.
LAN Support
A restrictive website was rebuilt into a more flexible WordPress platform with clearer customer journeys and better control for future marketing work.
I have worked with websites for around 30 years across design, development, WordPress, SEO and conversion-focused improvements. That experience is used to make practical decisions about structure, content and the build rather than adding decoration for its own sake.
A controlled process keeps decisions visible from planning to launch
Changes are manageable when the approved scope remains the reference point
A website project often develops as content is reviewed. That is normal, but additions need to be visible rather than absorbed into the original price without agreement.
Before work starts
- The proposed pages and deliverables are recorded
- Content and approval responsibilities are identified
- Functionality and third-party dependencies are checked
- Review rounds and launch responsibilities are defined
If the requirement changes
- Small clarifications are handled within the agreed review process
- New pages, functionality or major design changes are quoted before work starts
- Delays caused by missing content or access are recorded
- Ongoing support is moved into a separate care or retained arrangement
Frequently Asked Questions
Do you only build WordPress websites?
WordPress is my main platform because it gives most established small businesses a strong balance of ownership, flexibility and future growth. A different platform is considered only where the requirement justifies it.
Can you help with website copy?
Yes. I can help plan the structure, refine supplied copy or quote for deeper content work. The exact writing responsibility is agreed before the project starts.
Will the website be SEO friendly?
The build includes sensible SEO foundations such as crawlable content, headings, metadata requirements and internal links. Ongoing visibility work is covered by my SEO services.
Can you redesign my existing website?
Yes. I can redesign or rebuild an existing site where the current structure, design, editing experience or enquiry journey is holding the business back.
Do you provide ongoing support after launch?
Yes. Suitable websites can use my WordPress care plans and managed hosting. These are separate services unless included in the proposal.
How long does a website project take?
Timing depends on page count, content readiness, functionality and feedback. The expected schedule is agreed in the proposal, but it relies on access, content and approvals arriving when needed.
Are the package prices fixed for every project?
No. They are starting points. The final price reflects the agreed page set, content, migration, functionality and review process.
Can you guarantee more enquiries after the rebuild?
No. A better website can improve clarity, trust and enquiry paths, but results also depend on traffic, demand, the offer, competition and how the business handles leads.
Related services and local web design pages
A strong website can be supported by search visibility, useful content and ongoing technical care.
For established businesses in Mole Valley, see my web design service for Leatherhead. For organisations serving South London, see my web design service for Croydon businesses.
Plan the website around the business problem, not a template
Explain what the current website is failing to do, what needs to change and which parts of the project are already clear. I will confirm the most sensible next step and whether any paid discovery is needed before a proposal.
Prefer email? Send the project details.