AI SEO

Why a competitor may appear in ChatGPT and what businesses can improve without chasing false AI-search promises.

A practical guide to Generative Engine Optimisation, what GEO means and how it supports AI search visibility.

How ChatGPT may find and use website information, and what businesses can do to become clearer sources.

A practical explanation of how Claude may use information and how businesses can make their websites clearer sources.

Reasons a business may not appear in ChatGPT answers, and practical steps to improve AI search visibility.

Practical ways to improve the chance of AI systems citing or using your website as a source.

Practical advice on improving your chances of being mentioned or cited in ChatGPT answers without hype or false guarantees.

A practical guide to AI search for local businesses, including local pages, trust signals, FAQs and AI visibility.

A practical checklist for improving AI search visibility across AI Overviews, ChatGPT, Gemini, Claude and Perplexity.

A practical comparison of traditional SEO and AI SEO, including what changes and what stays the same.