GEO

GEO stands for generative engine optimisation. It is the process of improving a website so AI-assisted search systems can find, understand and use its information more accurately. That does not mean manipulating an AI tool or finding a shortcut around normal search optimisation. Most useful GEO work involves making important pages clearer, strengthening the evidence […]

GEO and SEO overlap far more than they differ. Both depend on technically accessible websites, clear pages, useful content, sensible internal links and evidence that supports the business. The main difference is the type of search experience being considered. SEO commonly focuses on ranked search results, traffic and conversion. GEO also considers whether AI-assisted systems

GEO and AEO are closely related terms used to describe optimisation beyond a traditional list of search results. AEO usually means answer engine optimisation: improving content so search engines and assistants can provide a direct answer. GEO means generative engine optimisation: improving a website for AI systems that create generated responses from several sources. In

There is no form that guarantees a website will be cited by ChatGPT. Citations are selected by the system when it uses web sources to support an answer, and the sources can change depending on the question, wording, timing and available information. What a business can do is improve the quality, clarity and accessibility of

Gemini can provide answers informed by Google Search and other available information, but no website owner can guarantee that a particular page will be cited or linked. Google’s official guidance for AI features in Search is clear that the same established SEO fundamentals continue to apply. There is no special AI schema or separate optimisation

Claude can search the live web and provide cited responses when web search is used, but there is no guaranteed route to becoming one of its sources. Anthropic controls which pages are retrieved and cited for each question. The sources can change with the wording, timing, available information and the way Claude interprets the request.

Perplexity is built around web search and source citations, but there is no submission form or optimisation trick that guarantees your website will be cited. Its systems decide which sources are useful for each question, and those choices can change as the query, index and available information change. What you can control is the quality

Tracking GEO performance is less precise than tracking a normal search ranking. AI-generated answers can change by platform, prompt wording, timing and user context, so there is no single GEO position to monitor. That does not make measurement impossible. A business can assess patterns by combining repeatable prompt checks, mentions, citations, page-level data, normal SEO

A GEO checklist should help you find the parts of a website that make a business difficult for AI-assisted search systems to understand. Most of the checks are also useful for normal SEO and for real customers deciding whether to contact you. The aim is not to tick boxes for an algorithm. It is to

An AI citation is a visible link or reference showing where part of a generated answer came from. It can help a user verify the information and may send them to the source page. For a business, citations matter because they provide a route from an AI-generated answer to the website. They can also show