Let’s be honest: content marketing can be expensive. And it can involve a lot of effort. But if you were to ask my opinion, as a marketing professional who has been working in this industry for many years, if it’s worthwhile? My answer would be unequivocally “yes”. So, if you’re going to be spending significant
How to maximise the SEO potential of your content marketing Read More »
Optimisation is almost a science. No, more than that – it’s almost magic, and those who are good at it are wizards. Why? Because they can take an average landing page, and transform it into something which results in shedloads of conversions and therefore makes you a tonne of cash. And isn’t that what we
Want to create conversion-ready landing pages? Of course you do! Read More »
I’ve noticed one glaringly obvious fact recently: a lot of people have got PPC CRO (click-through rate optimisation) all wrong. So many businesses waste time making incremental copy changes to their PPC ads and expecting their click-through rates to go soaring. But they never do. Why? Because copy changes actually have little to no effect
Boost your PPC conversion rates with these 3 tips Read More »
No matter how much we’d like to think so, none of us are completely logical or rational creatures. We are all, to some extent, governed by our emotions and a number of cognitive biases which affect our black and white decision making processes. Yes, even you! One of the most important is the anchoring effect,
Want to create better landing pages? Check out this cognitive bias… Read More »
