CMI Technology WordPress
Rebrand and Rebuild

CMI Technology is a specialist technology business providing resilient connectivity, orchestration and operational control for demanding real-world environments. I led the visual rebrand, information architecture, wireframing, WordPress development and conversion journey.

The new site replaced a clunky e-commerce platform with a bespoke WordPress build using PHP, ACF Pro and Flexible Content. AI-assisted tools supported planning, wireframing, development and QA within the established WordPress process I have used for years.

The Problem

The old catalogue-led platform no longer reflected CMI as a specialist technology partner. The business needed a clearer identity and a solutions-led way to explain its capabilities.

What I Did

I restructured the site around solutions, operational requirements, industries and technology partners. Each page was planned to establish relevance, explain capability and move visitors towards one primary conversion point: speaking to CMI.

Once the structure and rebrand were agreed, I built a bespoke PHP WordPress theme with ACF Pro, Flexible Content and reusable components. The client can manage structured content without a visual page builder.

The Results

The new website presents CMI as a solutions-led technology partner, not an online catalogue. Its rebrand and page system make complex capabilities easier to understand.

The conventional, maintainable WordPress architecture can evolve as solutions and partnerships change, without relying on the old platform or the AI tools used during production.

Notes

AI did not replace the WordPress architecture or my responsibility for the final implementation. It added useful tools for information architecture, section planning, development and QA.

This project is part of my wider case studies. For a bespoke WordPress website, Book a Call.